Deflating the Elephant DVD w/ EDUCATIONAL USE LICENSE Specially Priced for Non-Profits*, K-12, Public Libraries *Non-Profits will need to submit proof of 501(c)3 status.

Deflating the Elephant DVD w/ EDUCATIONAL USE LICENSE (Non-Profit/K-12/Public Libraries)
Deflating the Elephant DVD w/ EDUCATIONAL USE LICENSE (Non-Profit/K-12/Public Libraries)
Item# edu-dte-npk12
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Product Description


Total Running Time: 124 minutes

Deflating The Elephant: Framed Messages Behind Conservative Dialogue featuring George Lakoff and Academy Award Winner®, Sean Penn, teaches us how language impacts our lives and more significantly, our political discourse. Language is influenced by what is known as “framing,” meaning every word is connected to a concept. How those concepts are used and repeated have proven to shape ideology, behavior and thought-process. image

George Lakoff, author of Moral Politics: What Conservatives Know and Liberals Don’t and Don’t Think of an Elephant: Know Your Values and Frame the Debate, dissects the conservative dialogue and provides explanations and examples on how they have spent the last 35 years perfecting their ideas and their language. Framed messages is a system and strategy that works. The key is to understand why it works.

ABOUT THE DVD w/ EDUCATIONAL USE LICENSE: Each DVD w/ EDUCATIONAL USE LICENSE has a limited public performance site license, which allows the purchasing organization to use and screen the film only at its principle place of business where it is not publicly advertised and is only attended by an audience of no larger than (50) fifty individuals. See our FAQ for more details.

Special arrangements need to be made with Cinema Libre Studio in order to use the film at other locations or to show the film to a larger public screenings. Contact